Andrew Horder (Joyful Genius Coaching)

Andrew Horder
Joyful Genius Coaching

4N membership number: 45117

020 8144 2423
Location: Horley


My Stats
Last online
30th Sep 2018
Member since
4th Jul 2010
Number of views
Number of posts
Number of testimonials
Meetings attended
What I Do
  • Business Coaching and Consultancy
  • Life coaching, career coaching and mentoring
  • Training, Coaching and Consultancy
My Company Information

I'm crazy about getting you loving what you do for a living, and making a living doing what you love.  Because I absolutely believe we all have a right - in fact a duty - to love our work, because I have literally thousands of hours experience in corporates and small businesses, and because I've set up and run my own businesses, that means my clients not only get the results they truly deserve, they also love the process of getting them.  Sound good to you?

I mainly work with "Creator" type people, people with more ideas and dreams than they have time and resources to make happen.  I'm all about Focus - those activities and opportunities that you love, AND will create your success.  To achieve your full potential, I guide you to really understand your Focus, the thing that you keep coming back to.  Success - in work, in business, and in life - is about doing well what you love and loving what you do well - a balance of Passion and Pragmatism.

This interview with 4N videographer Jim Pirrie will give some insight into what I'm all about and what gets me up in the morning ready and raring to go:

The sort of issues Joyful Genius Coaching can help with include:

  • Getting out of a rut
  • Improved work performance
  • Business challenges (and opportunities!)
  • Career change, uncertainty and redundancy
  • Life purpose and really fulfilling your potential

I firmly believe we all deserve to love what we do for a living.  And to make a living doing what we love.  My own Core Process is "Encouraging Potential" and I am the author of "The A to Z of Loving Work".

I use a number of coaching modalities, techniques and tools to help clients, including Neuro-Linguistic Programming (NLP), Conversational Hypnosis, Core Process, Talent Dynamics, and a tool I developed myself, Opportunity Matrix™.  Which tool gets used will depend on what you need, and we discuss and decide that in the initial consultation.  I love doing the "hard" business discipline stuff I learned on my MBA - financial analysis, business planning, business models, etc - and I also love working on your mindset, blowing away those hidden blocks that are secretly sabotaging your success and joy. 

Here's what 4N member Mark Smith has to say about working with me:

Training, Qualifications & Experience

As well as having an MBA, I am a certified Master Practitioner of Neuro-Linguistic Programming (NLP), Master Results Coach and Performance Consultant. I also hold certificates in Advanced Neurological Repatterning, Master Hypnosis and Ericksonian Hypnosis.

In addition I have trained with Nick Heap to deliver Core Process (levels 1 & 2), a wonderful way of understanding the reason you are on the planet.  With Stuart Kerslake, I have developed this into a powerful programme called Core Being that really gets to the essence of you at your very best.

In practice I have been coaching for years, within a work setting. With my background in Key Account Management in the DIY sector, a lot of my work was around leading and motivating teams, and involved helping team-members, colleagues and managers in their everyday work and personal situations.

I keep myself constantly up to date with the latest in the fields of personal development, coaching and neuroscience as it applies to helping people make changes in their life and work, so I continue to learn and deliver my unique value to my clients.

I aim to attend a number of seminars each year to increase my knowledge on how to help people to bring balance and achievement into their lives on multiple levels: financial, physical, mental, emotional and spiritual.

If discovering YOUR unique Joyful Genius sounds like something you would find useful, a good first step would be to sign up for my online course "Unleash Your Genius" - it's a 'home study' course, so you can go through it at your own pace - access it here: Unleash Your Genius

About Andrew Horder

Married to the wonderful Daniela, we live in Horley (right next to Gatwick airport, literally walkable to the terminal, very handy for holidays and short breaks). But sorry, the drive's not big enough for another car parked there while you fly off to the sun Smiley

Like so many people, I reached my late thirties feeling "there has to be more to life than this!" - I was earning good money in a good job, driving around the country in my posh car, meeting generally nice people and selling them stuff, but I knew that wasn’t going to be enough for me for very much longer. So I decided that moving up the management ladder was the answer. I signed up for a degree to learn all about how business works, and I worked my socks off for a few years – while studying 10-20hrs a week I also changed jobs three times, each time getting more responsibility. And more pressure.

In 2002 I graduated in an amazing experience at Ely Cathedral in front of my very proud family – I had my Masters in Business Administration, my MBA - Yaaay! But inside I was still struggling - in 2003 I was stuck in a job I hated, that was making me physically and mentally ill, where I had no alignment with what my bosses wanted me to do for them – and to clients! I felt that I had no purpose in life – I was just drifting along, dead inside, hoping that somehow it would all come right.

Eventually it got so bad that I could hardly eat properly, I was dreading every day in the office, I felt like thumping my boss most of the time. I had to get out of there. So I took redundancy, to get back to a life with a purpose.

And I soon found myself back in a similar position – in 2006 the job was better, the boss was a bit less of a bully, I was even driving a nicer car. But I was still floundering, still asking myself “Is this is all there is?”

Then, through a friend, I got onto the self-development path – I spent literally tens of thousands of pounds on courses to help me find my place in life – courses about finding my destiny, overcoming the blocks I put in my way, NLP & coaching skills, and even how to put it all together in a sound business structure. And I tried several businesses – working for myself, with partners, and for other people. But somehow it was still not quite coming together – and I found myself losing a couple of big clients, my main business was failing, and I was rapidly running out of money!

What Changed?

I took a step back, and looked at what I had learned. I re-visited something I had done years before, something that told me the one thing I had been doing all my life, whenever it’s all been going amazingly well. I learned my Core Process – “Encouraging Potential”. And I took it a step further, to understand not only What I do when I’m at my best, but also Why and just as importantly, How I do it best.

Afterwards, I remember saying to my mentor something like “Wow! If we could get everybody doing what they are brilliant at, and that they love to do, wouldn’t the world be such better place! Yes, that’s exactly what someone needs to do to get the world out of this mess we’re all in.”

And he looked at me and very gently asked: “Why not you?” Gulp!!

That’s when I started to truly apply the fundamental principles that I include in all my coaching programmes (or 'adventures' as I prefer to call them!) - and now I’ve never been happier … I get to get up in the morning ready to do what I do best – Encouraging Potential all over the place!

In all honesty, it’s not been an easy ride. I’ve made plenty of mistakes along the way, spent silly amounts of money (just ask the financial controller!) on stuff that just didn’t work, or maybe I just didn’t put it into practice. And I lost my way a few times too – lost my focus on the real purpose of my life - using my Joyful Genius.

But now I get to spend my time working with exciting and committed individuals, who know they can make a real difference in the world. All they need is a bit of the pragmatic approach to business I picked up on my MBA, and someone to re-ignite their passion for what they do, so they no longer feel they have to hold back from stepping into their own magnificence!

They get to discover their Core Process, the What of their brilliance, the work they love to do and can make a great living at. Plus their Core Purpose, the big Why, the thing that gets them out of bed every morning, raring to go, ready to make their difference. And finally their Core Practice – the How, the simple, pragmatic, day-to-day things they can do to make truly living their Joyful Genius just so much easier and more fun!

What gets me out of bed in the morning ...

... ready and raring to go, is my mission to change the way we think about work.  It really doesn't have to be that thing we are forced to go and do to earn the money that allows us to follow our passion in our 'real life'.

We've been led to believe that in this reality it's only pop stars and footballers that get to do what they are naturally brilliant at, that they absolutely love doing, and they get handsomely paid for - but that's RUBBISH!

We can all have it all - and I'm on a mission to show you how!