You know how it goes … you deliver your presentation; fully describe your offer and all its benefits. You show you understand the problem your offer solves and have used your solution successfully many times. But still, somehow, you don’t connect with your audience. Your presentation lacks emotion.
Good content helps your audience think
Sincere emotion helps your audience act.
Stories introduce emotion and so prepare your audience to act. Perhaps the most effective story-type is Comedy. Stories of communities under pressure. Understanding how the Comedy story-type works, boosts responses to your presentations.